When your mortgage deal is ending, you'll typically hear two terms used almost interchangeably by lenders and the media: "product transfer" and "remortgage." They are not the same thing, and picking the right one can affect both the rate you get and how much hassle is involved.

Product transfer: staying with your existing lender

A product transfer means moving to a new deal offered by your current lender, without repaying and re-taking the mortgage. There's typically no new affordability assessment, no new credit search, no valuation, and minimal paperwork — often completed online or over the phone within minutes.

Remortgaging: moving to a new lender

Remortgaging means applying for a mortgage with a different lender, who repays your existing mortgage on completion and takes over as your new lender. This involves a full mortgage application: income verification, a full credit check, typically a property valuation, and usually legal work via a solicitor or conveyancer (though many remortgage deals include free legal services as an incentive).

Side-by-side comparison

Product TransferRemortgage
LenderStays the sameChanges to a new lender
New affordability checkUsually not requiredRequired
Credit searchOften none or soft onlyFull hard credit search
Property valuationNot usually neededUsually required
Legal workNone neededUsually needed (often free with deal)
SpeedFast — daysSlower — typically 4-8 weeks
Access to whole marketNo — only your lender's own dealsYes — any lender

When a product transfer makes more sense

  • Your circumstances have changed in a way that might make a new lender's affordability check harder to pass (for example, reduced income, new debt, or a change in employment).
  • You value speed and simplicity over squeezing out the very lowest possible rate.
  • Your existing lender's retention deal is genuinely competitive with the rest of the market.
  • You have a complex credit history that might make a fresh, full underwriting process riskier.

When remortgaging to a new lender makes more sense

  • Your existing lender's rates are notably worse than what's available elsewhere — common if your lender doesn't compete aggressively for existing customers.
  • You want to release equity (borrow more against your property, for example for home improvements) beyond what a product transfer typically allows.
  • You want to change the structure of your mortgage significantly — for example switching from repayment to offset, or changing the term substantially.
  • Your circumstances have improved (higher income, cleared debt, better credit score), making you a stronger applicant elsewhere.

A hybrid approach: compare both before deciding

The most financially sound approach is simply to compare your lender's best product transfer rate against the best whole-of-market remortgage rate before choosing. A mortgage broker can usually do this comparison for you at no direct cost (brokers are typically paid via lender commission or a fee agreed upfront), giving you a genuinely informed choice rather than defaulting to whichever option feels easiest.

Worth reading next: our guide on How to Switch Mortgage Lenders for a Lower Rate, and What Happens When Your Fixed Mortgage Deal Ends?.

To run your own numbers, try our Remortgage Cost & Savings Calculator.

The bottom line

Product transfers offer speed and simplicity by staying with your current lender; remortgaging opens up the whole market but takes longer and involves more underwriting. Neither is automatically "better" — the right choice depends on your circumstances, how competitive your current lender's rates are, and whether you need additional borrowing or a structural change to your mortgage.

This article is for general information only and does not constitute financial, legal or tax advice. Rates, thresholds and eligibility criteria change over time — always check current terms with the lender or an FCA-regulated adviser before making a decision. See our full terms and disclaimer.